Immune Boosting in the Time of COVID: Selling Immunity on Instagram

Immune boosting is a trending topic during the COVID-19 pandemic. The concept of immune boosting is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted immune boosting as beneficial, nearly all involved commercial interests, and many used scientific and medical rhetoric in their messaging.
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